More Work
A closer look at additional projects
Google Tag Manager: Container Setup & Conversion Tracking
Tags, triggers, variables, and data layer events — feeding clean, validated data into GA4 and the ad platforms.
About this project
This video walkthrough covers a GTM container build set up for an SMM company website — tags, triggers, and variables.
Highlights
Google Analytics (GA4): Reporting, Funnels & Insights
Audience and acquisition reports, conversion funnels, and exploration analyses used to turn raw traffic data into decisions.
About this project
This example covers a live Google Analytics 4 walkthrough.
Linkedin Management System — Web Design
Research, Design, Development & Implementation walkthrough
Process
Research
Every build starts with research. This stage answers who the site is for and what it needs to accomplish.
Design
Establish layout, visual hierarchy, and brand consistency across every page and breakpoint, with client feedback folded in before development starts.
Development
Approved designs are built out as clean, responsive code.
Implementation
Deployment and connection to any required integrations (analytics, forms, CMS), tested across devices before going live.
Highlights
Digify: Job Application Landing Page Redesign
Drag the handle below to compare the original page against the redesigned version.
Case Study
Pain Point
Traffic from LinkedIn to the website's job application page had a high user drop-off, which made CPL (cost per lead) numbers skyrocket.
Diagnosis
Diagnostics showed the landing page wasn't user-friendly. There was no salary range, no clear CTA, and very little information about the specific job details — locking out an ICP interested in knowing salary, requirements, and qualifications before committing to editing a CV, writing a cover letter, and updating their LinkedIn profile.
Solution
Redesigned the job application page to include CTA buttons, salary ranges, and job status (open or closed), and shortened the requirements and qualifications to bullet points instead of prose, so applicants could scan the essentials at a glance.
Result
The CV submission bottleneck eased almost instantly due to reduced friction and a better user experience.
Highlights
Levenhuk Army Binoculars — Still Photo → Motion Video
A single product photo transformed into a cinematic animated ad using AI.
About this project
A single high-resolution still photograph was transformed into a cinematic animated video using AI. The AI handled the visual idea, depth, and camera-movement simulation, with CapCut used for editing and a final color grade applied for a cinematic finish.