About Me

I’m a digital marketing enthusiast who loves helping brands grow their presence online. My experience spans SEO, social media management, paid ads, and content marketing—always with a focus on creating strategies that connect with the right audience and deliver real results.

I enjoy blending creativity with analytics, whether it’s designing engaging campaigns, optimizing websites, or crafting stories that resonate. Digital marketing is always evolving, and I thrive on learning new trends, testing fresh ideas, and building meaningful connections that make a lasting impact.

Areas of Expertise

  • SEO icon

    Search Engine Optimization (SEO)

    Enhancing website visibility on search engines through keyword research, on-page optimization, link building, and technical SEO strategies to drive organic traffic.

  • Content icon

    Content Marketing & Copywriting

    Creating engaging and valuable content such as blog posts, articles, social media copy, and marketing campaigns that attract, engage, and convert audiences.

  • Social Media icon

    Social Media Marketing

    Managing and growing brand presence across platforms like Facebook, Instagram, LinkedIn, and TikTok through targeted campaigns, community engagement, and analytics.

  • PPC icon

    Paid Advertising (PPC & Social Ads)

    Running data-driven ad campaigns on Google Ads, Facebook Ads, and LinkedIn to maximize ROI through audience targeting, A/B testing, and conversion tracking.

  • Analytics icon

    Marketing Analytics & Reporting

    Leveraging tools like Google Analytics, SEMrush, and social insights to track performance, measure KPIs, and optimize campaigns for better results.

  • Brand Strategy icon

    Brand Strategy & Positioning

    Building strong brand identities by aligning messaging, tone, and visual assets with market research and customer expectations for long-term impact.

Resume

Education

  1. WorldQuant University

    2025

    Applied AI Lab Certification

  2. University of Kirinyaga

    2017 — 2021

    BSc Information Technology(BSc IT)

  3. Alliance High School

    2013 — 2016

    Kenya Certificate of Secondary Education(KCSE)

Experience

  1. Upwork – PPC Specialist

    May 2025 – Present | Remote, International

    • Managing PPC campaigns with $10K+ monthly ad spend across Google, Bing, and multiple digital channels.
    • Designing and executing paid search strategies, boosting ROI through data-driven optimization.
    • Implementing advanced tracking solutions via Google Tag Manager and providing insights using Google Analytics.
    • Leading multi-channel campaigns (Search, Shopping, Display, Video, Performance Max) to achieve client growth targets.

  2. Denver Marketing Agency – Media Buyer

    2024 – 2025 | Remote, USA

    • Analyzed customer trends and competitor activity to enhance sales and marketing strategies.
    • Executed digital promotions across major social platforms, driving audience engagement.
    • Managed paid advertising campaigns across Meta and Google Ads platforms to improve lead generation and conversion rates.
    • Conducted A/B testing on creatives, audience segments, and ad copy to optimize campaign performance and ROI.

  3. Novaflow Digital– Junior Media Buyer

    2022 – 2023 | Remote, Australia

    • Assisted senior team in managing Facebook Ads and Klaviyo email marketing campaigns.
    • Maintained KPI dashboards and applied certifications to improve campaign performance.
    • Supported audience research, keyword analysis, and campaign reporting for multiple client accounts.
    • Collaborated with creative teams to develop ad visuals and messaging aligned with campaign objectives.

  4. OpenMaps Survey - Web Design

    2021 – 2022 | Nairobi, Kenya

    • UI/UX Design: Designing clean, modern layouts for company website using HTML/CSS, Bootstrap and WordPress, while incorporating best practices in user experience and interface design to ensure the design is intuitive and easy to navigate.
    •Responsive Design: Developing a fully responsive layout, ensuring optimal performance and usability across various devices and screen sizes.
    • A/B Testing: Implementing and analyzing A/B tests to identify the most effective design elements and improve conversion rates.
    • Performance Optimization: Optimizing images, scripts, and CSS to ensure fast load times and smooth performance.

My Skills

  • Google Ads Management
    80%
  • PPC Campaign Management
    78%
  • SEO & Keyword Analysis
    75%
  • Conversion Optimization
    83%
  • Social Media Marketing (Facebook, Instagram, LinkedIn)
    77%
  • E-commerce Optimization (Shopify, Klaviyo)
    84%
  • Google Tag Manager
    82%
  • Analytics & Performance Reporting
    86%
  • Brand & Creative Strategy
    78%
  • Lead Generation
    70%
  • Web Design
    90%

Portfolio

Blog